What I do want to talk about is a subject I bring up frequently in interviews- the comparison between the Equestria Girls as a brand and toy line and it's spiritual cousin Monster High. While its not something I participate in with near the time commitment or veracity of MLP, I am a HUGE fan of Monster High. As a lifelong horror fan and borderline gothy-type girl, I was certainly baited by the dolls when they first came out. However, the hook wasn't well and truly set until the lovely sent me my first doll as a present. Soon after, I began buying up the entire line of creepy cuties, watching the webisodes and spending even MORE time in the pink aisle of any store with a toy department.
At this point, we've all seen the incredibad Equestria Girls toy designs
Applejack is wearing a fedora. A FEDORA. Why is a cowboy hat such a difficult concept to grasp!?! I mean her shoes are brown! Why doesn't her hat match...argh!
Ahem... and we're all keenly aware that the entire Equestria Girls brand is built around the idea of Hasbro wanting a piece of the wildly successful Monster High doll market. Many MLP fans throw around the comparison to Monster High with the assumption that MH is essentially on par with, say, Bratz (there is a z in there isn't there? Like LIMOZEEN!) and thus it's the association with Monster High that is damaging My Little Pony.
The truth is, however, that Monster High is the most popular toy line in the world right now because of very specific reasons. Hasbro's approach to Equestria Girls isn't bad simply because of the Monster High aesthetic but in fact they're missing out on all the key points that have made MH an incredibly well-designed, high quality, and intricately themed successful toy line.
Over the next few days I'd like to look at three of my favorite Monster High dolls and demonstrate just what it is about them that I personally find so exciting and fun and that make them truly revolutionary in terms of not only girl's toys but toys in general. Tomorrow I'll start by looking at my personal favorite character, Ghoulia Yelps, a zombie and the smartest girl...ah, GHOUL in Monster High! The particular doll I'll be looking at is one of the cheaper versions on the market, Skull Shores bathing suit Ghoulia. After that we'll look at Skelita Calveras, a Dia de Los Muertos-themed skeleton from the Scaris: City of Frights line and the following day we'll close with Jinafire Long, a golden dragon also from City of Frights.
Thanks for the patience and indulging my other toy obsession! Also, a word of note/warning- I'm going to upload the pics at absurdly high res so folks can see all the fancy details I'm discussing. I'll try not to crash Skynet with giant-sized Monster High images!